We focus on doing the basics well: we invest in understanding our client's objectives, we are disciplined in getting the details right, we ensure our analysis is based on facts and hard evidence.
We understand quality market research is dependent on quality people. Our consultants are highly qualified, marketing research specialists who have helped hundreds of organizations in Qatar and around the world. Our senior people don't just deliver sales presentations: they stay involved at every stage of the research process, overseeing service quality, but also identifying opportunities, issues and adding value.
IQ is all about long-term relationships. Our success is not reliant on a global brand or on flying in resources for sales presentations. It comes from loving our clients and doing what we say we will do. We live or die on our local reputation and our client's recommendations. The quality of our data is of utmost importance. We will not undertake a project if we cannot guarantee quality at all stages.