• Oil Fields and Fieldwork, A Guide to Market Research in Qatar

    RESEARCH STRATEGY

    Oil Fields and Fieldwork, A Guide to Market Research in Qatar

    Published: September 02,2015

    Qatar achieved the third-highest gross domestic product (GDP) per capita in 2014, making it one of the richest nations in the world. Even with the recent drop in oil prices, its economy remains formidable. However, across industries and sectors, there is a great need for knowledge. Businesses loo..

  • Making the big decisions without doing your homework is madness

    MARKETING STRATEGY

    Making the big decisions without doing your homework is madness

    Published: June 19,2015

    Many a big business decision has been made without having done any research into whether it is a really good idea or what is the best approach to take. Relying on 'gut feel' does not always mean success and more often than not you end up making a poor business decision. The result of which is a v..

  • It's all in the design and how the research is conducted

    MARKETING STRATEGY

    It's all in the design and how the research is conducted

    Published: June 19,2015

    Market research is an essential business tool for any Executive. Whilst it is very important research is conducted, it is pointless investing in research unless it is carried out in a professional, intelligent manner under quality controlled procedures. To ensure you are getting the very best and..

  • Building a sophisticated market segmentation strategy for the banking industry

    MARKETING STRATEGY

    Building a sophisticated market segmentation strategy for the banking industry

    Published: June 19,2015

    A market segmentation strategy is important to banks and financial institutions because it is the key to optimizing marketing and customer service delivery. There are two fundamental strategies organizations can take to market their products and services - it can try to sell to everyone (mass-mar..